Priorities-based Review Computation
Research Area: | Uncategorized | Year: | 2012 |
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Type of Publication: | In Proceedings | Keywords: | Review systems, AHP, Multi-factor reputation |
Authors: |
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Book title: | AAAI Spring Symposia | ||
BibTex: |
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Note: | CNR; Nessos, Aniketos; no tier; citations 1 |
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Abstract: | Recently, online vendors and providers manage review systems as a
mechanism to advertise their services and goods over the Web. In making their
choice, clients can rely on a set of feedback expressing the degree of
satisfaction of past users with respect to such services and goods. These
feedback, or reviews, may be filtered by categories of users, they may be
affected by multiple factors, and they are elaborated in order to obtain an
overall score, representing a global indicator aimed at summarising the level
of quality of that service. In this paper, we concentrate on multi-factor
review,~\ie a review whose value is computed assembling the scores given to a
set of parameters that may affect the quality level of a service. Our interest is
evaluating the relevance, or dominance, of some parameter with respect to the
others. We advocate the use of the Analytic Hierarchy Process, a well-known
technique born in the area of multi-criteria decision making, to derive the
priorities to assign to the scores of the single parameters. We illustrate
the proposal on the example of hotel reviews. |
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[Bibtex] |